DRTV

Direct Response TV Advertising (DRTV)

Make money: What it takes to be a successful As Seen On TV company

Using toll-free numbers and web sites are the great ways to capture

and evaluate with greatest speed the sales performance of TV

advertising dollars.  Virtually overnight, or as quickly as realtime,

sales can be measured against ad dollars spent. 

Advertisers minimize their losses by testing and adapting their

campaigns by moving ad dollars where the sales response is best.

Advertisers also make decisions about modifying creative to

strengthen the features/benefits and heighten perceived value. 

The variety of elements that make great results includes:

*  TV producers that have experience in making the phones ring

*  Media buying companies with historical results by TV station

    and time period in the advertiser's specific category

*  Telemarketing services that understand DRTV accounts and their needs

*  Fulfillment houses that ship on time every time

*  Customer service that resolves consumer complaints expeditiously

*  Web developers that build sites that are easy to navigate and secure

Tip: collect or secure (eppend*) email address of consumer with their

permission to send them information on upcoming special offers you 

recommend 

*Eppending - having any particular field (s) added to a database file

where some information about the consumer such as name and

physical address is available