Reduce Your Risk and Cost

Increase conversion by connecting with your customers at their convenience and greatest height of interest.

v     Use live operators on a cost per sale or cost per lead basis

v     Use IVR on a cost per connect basis

o       With fresh leads

o       To regenerate older leads

v     Live Operators

Advertisers can employ live operators on a cost per lead/cost per sale basis to respond to consumers’ Internet request within minutes, literally.

Leads generated on the Internet costing between $.20-$2 each, depending upon contact field requirements, can direct opt-in consumer data in realtime to a call center with operators trained on the advertiser’s telemarketing script. Conversions from one client climbed from 7-10% to 30% in test. Script tweaking would continue to increase those results.

v     IVR Programs

An IVR (interactive voice recorded messages) lead program with fresh leads, such as from a coregistration campaign, can confirm a consumer’s interest, collect more information, secure a best time to call or transfer a call to a live agent for as little as $.50 per connected consumer.  Fresh Internet leads sent from websites running ads are sent in realtime to the IVR center to be called within a few minutes of interest generated at the sites, often securing an order while the ad is still top-of-mind.

Lead regeneration programs increase sales by activating outbound IVR to customers who have opted-in to be contacted. This program can easily add 5-10% to the bottom line by contacting, connecting, and transferring a revived, live lead to a live operator upon request, or leaving the best time to call them back on a message. Traditionally, a call made during the best time to call has a very high rate of conversion, often approaching 90%.  There is no downside risk, as the advertiser only pays for connection to human, not voicemail or no answers.

The regeneration program is great for campaigns where the rules stipulate 3-4 tries and then abandonment of the lead. The advertiser now has confidence that the costs to reach interested parties occur only when there is a connection made, creating more revenue from leads already paid for.